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GENERAL is a privately-owned and -operated website with information about the US VWP and ESTA. We are not associated with any governments, embassies or consulates. This website provides information about the ESTA and the steps involved to obtain a US ESTA travel authorisation. Visitors wishing to visit the US have the option of seeking assistance to obtain an ESTA travel authorisation through a third-party processing provider. This website,, is primarily created for citizens of the UK who wish to visit the US under the VWP. All visitors of this website have the choice of applying for an ESTA through any domain that links from this domain, or directly on the official government portal. It is up to the traveller to decide whether or not to use a private company to submit an ESTA application. Using a private company confers several advantages, including 24/7 customer service, review of all application data by a travel specialist, and correct submission of your application through the official government website. Third-party websites specialising in ESTA application-processing usually charge an additional fee for their services. Contact us at any time for inquiries related to our website by emailing:


We do not collect any information about any visitors to our website which could be used to identify them, or which could be connected to them personally. The only data collected are technical information used to improve the quality of our website or of information provided, or to identify and solve technical problems. This information may include:

  • What type of operating system you are using
  • The type of device/PC which you are using
  • Which web browser you use.


Like most websites, we use cookies. To find out what cookies are, and how to delete and control them, please visit site.

Our cookie policy is based on “implied consent”, which means that we assume that by using our site and our services, you agree to accept our cookies and the non-intrusive data that we collect with them. If you do not consent to our use of cookies, then you can:

Delete the cookies after visiting our website, or
Use your browser’s anonymous setting (“Private Browsing” for Firefox and Safari, “Incognito” for Chrome, “InPrivate” for IE, etc.).

If neither of these options is satisfactory, you can opt not to use our site, close your browser or visit another website.


This website has links to external sites and other outside resources over which we have no control. We have incorporated these links because they provide helpful information related to the topic described on our website. These links, however, should not be taken to imply any approval or endorsement of the content, services or products offered at any third-party site. We recommend that you read the terms and conditions of any site that you visit before making any purchase. We take no responsibility for your activities when visiting any third-party websites.


To ensure the security of our website, we use the HTTPS protocol (HTTP over the Secure Socket Layer or SSL). All security on our website is treated seriously. Where applicable, we undertake security steps, including various monitoring services to keep our website up and running and error-free.


We reserve the right to change our privacy policy if and when circumstances require us to do so. We will post any changes (along with the date of the changes) on our website, and we will change the content of this page to incorporate those changes.

By accessing and using our website, you accept the terms of this privacy policy. By remaining on our website and continuing to use it, you are deemed to accept these terms. If you disagree with all or part of this privacy policy, we request that you leave our website and that you do not make further use of it.


The most recent update to this privacy policy was on August 5, 2022.

Official disclaimer: This information website is privately owned and operated. It is not affiliated with the US government. Outgoing links are provided to a privately owned third-party website that offer ESTA processing for an additional fee. All visitors have the option of utilizing the official US government website directly without any third-party assistance and pay USD $ 21.00.